» 37 tactics to grow your company without spending a penny on marketing

A few years ago, I grew my E-commerce site from $0 to $50k in monthly revenue just 3 months after launching. We didn’t have a physical presence and I didn’t spend one penny on marketing, every single sale came from free online channels. This past year, I used these exact same tactics to start a startup. We’ve since raised over $2.5M in VC funding and scored some marquee customers. Here are 37 of my favorite tactics. I’m happy to expand on any of these and provide more detailed commentary in the comments.

  1. Trade mentions and tweets with other companies and thought leaders. Companies with a similar number of followers will be more willing to cross promote.
  2. Share your startup on Betalist
  3. Create a Crunchbase page
  4. Respond to unanswered questions in your niche on Quora. Look for questions with a lot of people waiting for an answer.
  5. Share your website on Startupli.st or Erlibird.com
  6. Submit a free press release using a service like PRlog
  7. Sign up for a service like Mention.com, respond to anyone that mentions your brand, one of your competitors, or asks a question about your space.
  8. Launch a topic at Scoop.it and post your website into your topic page
  9. Message meetup coordinators and ask for speaking gigs at local events.
  10. Film your speaking gigs and share videos of your talks on your blog
  11. Use tools like MajesticSEO to see who links to your competitors, outreach to those websites and ask for links.
  12. Encourage social shares by using a service like Twilighter
  13. Send personalized E-mails to your existing users, ask for referrals or their help promoting your company.
  14. Create an infographic, share on free distribution sites like Visual.ly and Pinterest.
  15. Write a post called “Our competitor vs Our Company” – This will attract search engine traffic looking for reviews of your competitor
  16. Submit a presentation to Slideshare
  17. Giveaway a free e-book, ask users to sign up to your newsletter to download it.
  18. Create a “how-to” guide for something that is difficult in your industry.
  19. Promote your company in your E-mail signature
  20. Launch an E-mail newsletter using a free service like MailChimp.
  21. Get your startup featured on existing newsletters such as Startupdigest
  22. Submit your site to ProductHunt
  23. Find what blogs appear in Google for your target keywords, leave relevant comments on those blogs.
  24. Ask for feedback on Hackernews using their ShowHN forum
  25. Teach a class on skillshare.com or generalassemb.ly about your industry or niche
  26. Outreach to bloggers and influencers, invite them to share your content. If you mention them in your content, they’re more likely to share it.
  27. Write guest posts on other blogs
  28. If you’re a B2B startup, you can reach out directly to target customers on LinkedIn.
  29. Contact school alumni on LinkedIn, leverage their advice and assistance
  30. Pinpoint a young or new journalist at a big publication, offer them an exclusive on your content. Provide them with data that only you have access to. New journalists are hungry for connections and will be more willing to work with you.
  31. Giveaway your product for free to Youtubers and review bloggers in exchange for promotion.
  32. Start a drip E-mail marketing campaign
  33. Create a deal on AppSumo
  34. Invite your existing customers to provide feedback on the next version of your product. You can send them a survey or a WuFoo form to do this easily.
  35. Determine what questions people in your niche are asking, create blog posts answering those questions
  36. Run a free promotion or giveaway if users follow you on social media
  37. Manually reach out to Twitter followers of similar companies in your space. If you don’t want to reach out, just follow them.

Article posted by jessetime